The mission of 2020 or Bust is to empower ordinary people to end the climate crisis. Most people see climate change as too complex, too big, something “out there” for governments or institutions to deal with and resolve, something we can get to later, all of which leaves people in a trance of hope, denial, best efforts, gestures and business as usual.
To wake people from that trance is the job of 2020 or Bust; to bring the reality of ending the crisis into the global consciousness and with it, the power for people everywhere to step up and make the critical difference. We are not on track to end the crisis in time, and the next 14 months is our critical window of opportunity in which to radically reverse the emissions trend if we are to get on track.
If 500 million people take the right carbon-reducing actions, we can bridge the critical 2020 gap. 2020 or Bust is out to mobilize those 500 million – the biggest and most important citizen engagement campaign in history. More National Lampoon than National Geographic, this ain’t no boring climate change campaign.
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- The app is a tool to educate, engage, and empower people to take on carbon-reducing actions in their life. They are also encouraged to share the app and the carbon-reducing mission with their friends, family, and contacts.
- The app is highly customizable and designed to be used within communities. Each community can quickly create their own version, with actions, sharing, and memes tailored to that community.